It’s been a while since I posted to this blog, so I’m writing a retirement plan update. One of about a zillion possible ways to think about retirement is to reinvent oneself and start a small business. I’m considering opening a private counseling practice. As I explore this possibility, I learn about a long list of requirements. I’d rather think about the fun side of an adventure first, so following that line of thought, I am considering many names and logos for a potential business.
I had a blue roan horse years ago. Blue was older when he came home from the sale barn, than the seller claimed, but lived a good long life here. Because of his age, Blue was a dependable mount for me, and for novice riders and children that visited and wanted to go riding. I bought a painting of a blue horse this spring from a gallery in North Carolina. I’ve been thinking about adding a blue horse description to my place. I’m taken with the idea of renaming it LLZ Blue Horse Ranch.
I named my first poetry chapbook Hard Times after the title of one of the poems in the chapbook. Some time later, I googled the title and discovered at least a dozen books with the same name. It seems prudent, given that experience, to check out titles first before proceeding with legal steps to establish a business. My first choice is to use the same title for my business as this blog.
When I googled “blue horse”, I found a dozen or more Blue Horse Ranch locations around the country, and a couple of Blue Horse Counseling Services. I’m back to square one looking for a unique name.
It turns out that selecting a name first is also a practical consideration. One needs a name and a location to complete all legal documents.
2 thoughts on “Creating Unique Names and Titles”
One thought for you on names. Choosing one that tells exactly what you do is important for the general public, I think. The folks who will come to you don’t know the story behind “blue horse” and even “ranch” like you do. I’d choose a matter-of-fact name that says someone coming to you will get help, and let “blue horse” and “ranch” become the wonderful ways you work once they sign on — an added depth for your connection with them.
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Thanks for that very sound advise. it’s great to have a neutral person see the issues, when I cannot.