Creating Unique Names and Titles

It’s been a while since I posted to this blog, so I’m writing a retirement plan update.  One of about a zillion possible ways to think about retirement is to reinvent oneself and start a small business.  I’m considering opening a private counseling practice.  As I explore this possibility, I learn about a long list of requirements.  I’d rather think about the fun side of an adventure first, so following that line of thought, I am considering many names  and logos for a potential business.

I had a blue roan horse years ago.  Blue was older when he came home from the sale barn, than the seller claimed, but lived a good long life here.  Because of his age, Blue was a dependable mount for me, and for novice riders and children that visited and wanted to go riding.  I bought a painting of a blue horse this spring from a gallery in North Carolina.  I’ve been thinking about adding a  blue horse description to my place.  I’m taken with the idea of  renaming it LLZ Blue Horse Ranch.

I named my first poetry chapbook Hard Times after the title of one of the poems in the chapbook.  Some time later, I googled the title and discovered at least a dozen books with the same name.  It seems prudent, given that experience, to check out titles first before proceeding with legal steps to establish a business.  My first choice is to use the same title for my business as this blog.

When I googled “blue horse”, I found a dozen or more Blue Horse Ranch locations around the country, and a couple of Blue Horse Counseling Services.   I’m back to square one looking for a unique name.

It turns out that selecting a name first is also a practical consideration.  One needs a name and a location to complete all legal documents.